Custom Towel Sizes for Wholesale Orders

Folded towel samples in multiple common and custom sizes

Common and Custom Towel Sizes

These common dimensions provide a starting point; the approved specification is the finished size of the actual towel.

30 × 30 cm — compact format
35 × 75 cm — medium utility format
70 × 140 or 80 × 160 cm — larger formats
Custom finished width × length

The Finished Size Specification

The right dimensions depend on the towel type, expected handling, and the details that must fit on the finished piece.

Starting Sizes by Towel Type

The formats below show typical starting options, while the final width and length remain project-specific.

Larger bath and beach formats — 70 × 140 or 80 × 160 cm: bath towels and beach towels.
Medium hand, gym, and kitchen formats — 35 × 75 cm: hand towels, gym towels, and kitchen towels.
Compact face and golf formats — 30 × 30 or 35 × 75 cm: face towels and golf towels.
Dimensions selected by product use: hotel towels, spa towels, and microfiber towels.

Small towel products in different shapes and finished sizes displayed by type

Packaged towel samples organized for finished dimension specification

A Complete Dimension Specification

Terms such as “standard” or “regular” leave room for interpretation. A production-ready size specification includes:

Finished width × length and measurement unit
Width direction, length direction, and orientation
Shape, measurement points, and measurement state
Numeric tolerance or an approved dimensioned drawing

Size, Material, and GSM Work Together

GSM describes fabric weight per square metre, while finished dimensions affect total towel weight and handling.

GSM: fabric weight per square metre
Finished area: a key factor in total towel weight
Connected details: artwork scale, fold, and package fit
Sample reference: material, GSM, and finished size evaluated together

Material and construction options are described on the custom materials page.

Rolled towel samples arranged to compare size, material, and weight

Workers sorting finished towels during size and quality inspection

Tolerance and Washing State

There is no single tolerance or shrinkage rate for every towel construction.

Nominal finished dimensions
Agreed numeric tolerance
Before-wash or after-wash measurement
One measurement method for the sample and production

Size Effects Beyond the Towel

A change to finished width or length carries through to artwork placement, folded presentation, and packaging.

01

Artwork Placement

Logo size, direction, measured position, and distance from the edge are tied to the approved finished dimensions. Method-specific guidance is available on the embroidery page and printed towels page.

02

Fold and Packaging

Folded dimensions determine how much artwork remains visible and whether labels and units fit the intended pack. Packaging requirements are covered on the custom packaging page.

03

Final Size Approval

The complete sample provides one reference for finished size, tolerance, GSM, washing state, artwork, fold, and packaging.

A Size Brief for Sampling

For a size review, send the towel type, finished width × length, unit, material or GSM, quantity, artwork, and packaging requirements.

Request a Size Review

Custom Towel Sizes FAQ

Which common and custom towel sizes does WiseTowel offer?

WiseTowel’s common starting sizes are 30 × 30 cm, 35 × 75 cm, 70 × 140 cm, and 80 × 160 cm. Custom finished dimensions are also available for bath, beach, hand, face, hotel, spa, gym, golf, kitchen, and microfiber towels. These sizes are starting points rather than universal standards, so the finished width × length must be confirmed for each order.

How should I specify custom towel dimensions?

Provide the finished width × length, measurement unit, shape, orientation, measurement points, measurement state, and an agreed numeric tolerance. Include a dimensioned drawing or approved reference sample when the shape, orientation, or component placement could be interpreted in different ways.

Should custom towel dimensions be checked before or after washing?

That depends on the product and buyer requirement. The specification should state whether dimensions are measured before washing, after an agreed wash test, or in both conditions. The wash procedure, shrinkage requirement, and measurement method should be consistent for sample approval and production inspection.

How do towel dimensions and GSM affect the finished product?

GSM measures fabric weight per square metre, while the finished dimensions determine the towel’s total area. Together with the material and construction, they affect total weight, handling, absorbency, drying, folding, storage, and package fit. Material, GSM, construction, and finished size should therefore be approved on the same physical sample.

Does changing the towel size affect logos, labels, folding, and packaging?

Yes. A size change can affect logo scale, pattern coverage, measured placement, label position, folded dimensions, visible artwork, quantity per pack, and package fit. These details should be reviewed again on the complete sample whenever the towel dimensions or folding method change.

What are the MOQ and production times for custom-size towels?

WiseTowel’s MOQ normally starts from 100 pieces per design. Sample development normally takes 7–9 days after the size and production method are confirmed, while bulk production normally takes 18–30 days after sample approval. Final requirements and timing depend on the dimensions, material, branding process, quantity, testing, and packaging.